The Single Strategy To Use For Ballen - Fashionkind

Leveraging Western Entertainment: Marketing and Cultural Exchange [edit] In late 2001, while often visiting Shanghai night spots, Ballen and friend Adam Wilkes, currently Vice President of AEG Live, observed China's absence of a hip-hop and metropolitan club scene. This led to the concept of Hip Hop Thursday's, held during the night club, Pegasus, targeting Chinese youth and the global student market.

These weekly occasions became highly effective, leading Ballen to give China for the very first time the similarity Ice-T, Asian-American hip-hop artists Far East Movement and MC Jin. functioning as the benchmark formula for other club venues in Shanghai and Beijing. Ballen's unorthodox entertainment-marketing success was covered in the book, Company is War: The Unfinished Company of Black America.

Ballen Brands (BallenBrands) - Profile - Pinterest

Perkins. Ballen was likewise the very first marketer to convince Chinese mega-star Leehom Wang appear and perform live in a club setting. when he premiered the release of the MC Jin/Leehom Wang partnership to promote Leehom's album release of "Heroes of Earth" featuring America's first, popular Chinese-American hip-hop artist, Jin. Vacation [modify] Ballen hosted and co-produced China's nationally aired bi-lingual travel experience series, Getaway from 2003 until 2008.

Examine This Report about SNIPES online shop - Sneakers, streetwear en accessoires

Vacation appeared on Dragon TV and Channel Young and later on aired globally on CCTV News; re-runs of the show still air on ICS and China's Travel Channel.  Additional Info -based brand name firms have utilized Ballen's voice for its distinctive gravelly bass sound, consisting of China Bank of Communications, Mc, Donald's, Motorola and Toshiba.

Ballen Real Estate Websites [BREW] - - LoriBallen.com]

2008 Beijing Summer Seasons Olympics [modify] In July and August 2008, as China hosted the Beijing Summertimes Olympics, Ballen and his company were commission by the Federal government of Jamaica to manage Jamaica's Olympic media, event production, marketing and public relations activities, including the marketing and occasion programs related to Jamaican track and field sensation Usain Bolt.

Ballen's 2008 Beijing Olympic event series hosted the likes of Paolo Nutini and Bob Marley's child Julian Marley for Beijing Olympic concert appearances. After the 2008 Beijing Olympics, Puma AG utilized the Team Jamaica events as motivation for their 2009 global marketing project "And He DJ 'd the Afterparty". The campaign motto pays reference to Usain Bolt's actually DJing the final Government of Jamaica (JOC) Gala Occasion and afterparty, sponsored by Puma, and gone to by Group Jamaica.